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April 10, 2020 | We are in this together

These are unprecedented times, and as we continue to comply with social distancing orders, our team is working diligently to help customers remain relevant. The current appetite for digital content is like nothing we have ever seen, and savvy customers are using this to their advantage. This represents an opportunity to engage your customers (current, past, and prospective) and provide them with content and resources to better communicate with their customers.

The time for “A message from our CEO” emails has passed. Everyone gets it. Customers really don’t care that your Chairman feels for them. In fact, the video message shot from his luxurious home-office filled with rich mahogany and leather-bound books only enrages the millions of unemployed “average Americans”. Those are your customers living in cramped apartments and homeschooling their 2.5 kids, so rather than telling them everything is going to be ok, why not provide value, resources, and actionable items to help them through these tough times?
Enough of the Anchorman references and anecdotes, here are a few things you can do to provide value to your customers and keep your organization in the conversation:

  • Put together a digital communications calendar for the next 60 days:
    • Social Media Posts
    • Webinars
    • Emails
    • Customer Surveys – How can we help?
  • Update your website with fresh content:
    • Infographics
    • Blog
    • Vlog posts
  • Allocate $ typically spent on trade shows, travel and conferences to sharpen your digital advertising and attract new customers.
    • Search and Display Ads
    • Retargeting Ads
    • Incentives / Offers
    • E-learning environments
    • Virtual Storefronts

    Sound like a daunting task? We are here to help. Let our team help you navigate through these uncharted waters. Contact us today to start the conversation and let’s work through this together.

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